Salesforce has taken its first step into robotic process automation (RPA), announcing its intention to purchase Servicetrace, a German RPA company. Once the transaction is completed, Servicetrace will be integrated into MuleSoft, the API integration-focused company Salesforce purchased in 2018, adding new automation tools to its current capabilities. The price tag for Servicetrace is as-yet undisclosed, an indication that it is likely lower than the $6.5 billion spent acquiring MuleSoft.
“The new RPA capabilities will enhance Salesforce’s Einstein Automate solution, enabling end-to-end workflow automation across any system for service, sales, industries, and more,” MuleSoft Chief Executive Officer Brent Hayward wrote in the company’s announcement post. The acquisition can be seen as a step for Salesforce toward bridging the gap between legacy on-premises network tools and modern, cloud-based software.
Salesforce has been a leading force in driving digital transformation, and this acquisition adds critical automation tools that can accelerate and enhance the process. The Fortune 500 CRM software giant recently closed its acquisition of business communications platform Slack, a deal that cost a substantial $27.7 billion. Both recent moves have been spearheaded by Marc Benioff, Co-Founder and Chief Executive Officer of Salesforce, who hopes to, in his words, “shape the future of enterprise software.”