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ServiceNow Partners with Google, Then Microsoft

Last month, we wrote a piece entitled “Why Everyone Wants To Partner With ServiceNow” and recently, the company announced yet another blockbuster partnership. It’s a blockbuster because the agreement provides ServiceNow access to Microsoft’s existing customer base. And just a couple months back the company announced its partnership with Google. Are these partnerships a possible testing ground for a future marriage or are they a strategic means to acquire new customers? In either case, CEO John Donahoe is better positioning the company for dynamic growth in the near and long term...