Sitecore Names Industry Vet Mark Frost as CEO to Power Next Stage of Growth

Sausalito, Calif.-based experience management software provider Sitecore, has announced the appointment of Mark Frost as Chief Executive Officer. Frost, who will take the helm at the 16-year-old company starting July 1st, will replace former CEO Michael Seifert, who founded the company in Copenhagen back in 2001. Seifert will move to a role on Sitecore’s board of directors.

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The company which began as a web content management provider serving the Danish market, has expanded into an approximately 1,000-staff strong software leader. The firm provides software which manages content, supplies contextual intelligence, automates communications and enables personalized commerce at scale. Sitecore lists over 4,900 brands, including American Express, L’Oreal, Carnival Cruise Lines and easyJet as customers.

In 2016, private equity firm EQT bought out Sitecore for $1.14 billion. Since the private takeover, Sitecore has seen six major executive leadership changes, including the appointment of Dan Griggs, former VP of financial planning and analysis as CFO in November.

Most recently, Frost served as CEO of MarkMonitor, an enterprise brand protection provider which sold to Thomson Reuters for $3.55 billion last year. The tech executive also held positions as general manager of CA Technologies’ SaaS Business Unit and EVP and general manager for the SaaS Business Unit of MarketTools.

"Frost’s proven track record in scaling large software organizations and his vast experience in the Software-as-a-Service (SaaS) market are perfectly suited to help drive Sitecore through its next high-growth phase," said Chairman Jonas Persson.