Steve Lucas, CEO of Marketo, Believes the Martech Provider Will Beat Out Oracle and Salesforce

Steve Lucas took the helm at marketing automation software provider Marketo in October 2016 with over 25 years of industry experience at leading enterprise software firms including SAP,, Business Objects, Software Spectrum and Microsoft Corp.

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Most recently, the tech visionary was President of Enterprise Platform & Analytics Products at SAP, where he oversaw all operations of the global business end-to-end from sales and marketing to product and development. With Lucas at the helm, SAP’s SAP HANA grew from zero to $1 billion in annual revenue in under four years, as it continues to serve as the multi-billion-dollar company’s fastest growing product. In 2015, Lucas indicates his group was responsible for over half of the total license revenue at SAP, which has a market cap of $131.5 billion.

Lucas is applauded for his phenomenal presentation skills, where his passion for technology shines through. The senior executive is also a published author, public speaker and former co-Chair of TechAmerica Big Data commission. He serves on the board of directors at Email Infrastructure as a Service provider SendGrid, Tivo and American Diabetes Association. Lucas earned a B.S. in Business from the University of Colorado.

San Mateo, Calif.-based Marketo was taken private by Vista Equity Partners last year at a $1.79 billion value. Its new CEO is betting on Marketo’s technology, its customers and employees, as well as its 60,000-plus member user community to help the firm compete against the likes of Salesforce Pardot and Oracle Eloqua.

Lucas, who uprooted his family from Denver to assume his new role, believes Marketo can help its customers deliver deeper and longer lasting relationships better than anyone else in the market. The software CEO is confident that his company’s big data insights, and upcoming Project Orion and Project Mercury, will help Marketo offer to Chief Marketing Officers the equivalent of what Salesforce currently provides to Chief Revenue Officers.