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The Experience Market Is Growing As SAP Announces Plans To Spin Out Qualtrics Through IPO

The experience market is booming and software giant SAP has taken notice. This emerging category of enterprise software helps companies undergoing a digital transformation provide better experiences for their customers. Since it acquired Qualtrics for $8 billion in 2018, SAP has embedded and integrated the experience enterprise system into most of its products, including SuccessFactors HXM...