Trade Desk has gotten more serious about growth. It recently hired its first Chief Revenue Officer, Jonathan Carson. Carson, who comes from a strong background leading tech companies, was most recently president of Mic and formerly chief revenue officer at Vevo and CEO of digital for Nielsen.
When asked about his new position, he conveyed his bullishness stating “If you look at the mission of The Trade Desk, it’s essentially to fund media, and if you look at what that really means, it’s the journalism, the pop culture, the music that we all love,” Carson said. “It was built to make the economics of those individual creators and the companies … feasible, and to help them thrive in a moment where digital media has turned a lot of those business models inside out.”
His bullishness is justified, Trade Desk has been performing year in and year out. Its 2018 revenues was an impressive $477 million, that’s four times the revenue it had just a few years earlier when in 2015 it generated just $114 million. Moreover, it has remained profitable each year, but not overly profitable, so the Company knows how to reinvest in growth while not paying out too much in taxes.
Trade Desk provides a self-service omnichannel software platform that enables clients to purchase and manage digital advertising campaigns in the U.S. and internationally. It was founded in 2009 and is headquartered in Ventura, California.
The Company’s CEO is excited about his new CRO, “Jonathan’s focus on revenue generation and client acquisition will help us continue to gain share in the global digital advertising market, including new channels such as Connected TV, and massive emerging consumer markets, such as China.”
Together, Jeff and Jonathan, will push the Company into its next phase of growth expanding across channels and geographies. It’s leadership like this, that has propelled the Trade Desk’s public valuation over the last three years from $27 per share in 2016 to its current price of $250, which translates to a market capitalization of over $11 billion. Not bad for a 10 year old company.