A recognized leader in the B2B eCommerce market, Unilog delivers comprehensive eCommerce solutions to midmarket distributors, manufacturers, and wholesalers across multiple verticals. The technology company started as a data management and cataloging service provider in Bangalore, India, in 1998. Unilog’s business evolved to offer digital commerce technology products and, in 2015, they launched their proprietary eCommerce platform, CIMM2. That same year, Unilog expanded their global presence by opening a North American headquarters in Wayne, Pennsylvania.
As one of the first software solutions built specifically for the B2B marketplace, Unilog’s eCommerce platform gives wholesale distributors an affordable way to implement a digital branch and expand their brand presence. Unilog markets their software as an “all-in-one” solution that includes features such as product information management (PIM); an intuitive content management system (CMS); easy online checkout with features such as quick order pads and flexible payment options; configurable site search capabilities that produce fast, relevant results; plus an Event Management tool where customers can register for training classes and other events. Built and housed in the Google Cloud, the Unilog platform promotes reliable, fast performance and scalability.
Unilog focuses on enhancing commerce for B2B companies by unifying their online and offline channels through a tight integration with their ERP or POS system. This allows businesses to display real-time pricing and availability on their site, and provide access to open orders, invoices, and order history. In addition, Unilog has a Sales Rep module that lets distributor reps assist customers by building shopping carts based on their needs. Unilog’s advanced API tool set also allows them to integrate their platform with other third-party software applications such as CRM systems, sales order automation platforms, and payment gateways.
Perhaps their biggest differentiator from other eCommerce providers is their product content services. Unilog has a dedicated content team that captures and enriches product information for complex product catalogs – content such as product descriptions, specifications, images, videos, and supporting documentation. Enriched content goes beyond basic manufacturer-provided data and helps customers make a more informed purchasing decision. This content also attracts search engines which, in turn, increases site visits and conversions. Unilog’s success in product content enrichment has led to partnerships with buying groups such as Affiliated Distributors (AD) and independent hardlines distributor Orgill that provide their members/dealers with syndicated product content for hundreds of thousands to millions of enriched SKUs.
Unilog customers include Turtle & Hughes, The Macomb Group, Quality Mill Supply, Hill & Markes, Town & Country Hardware, Veris Industries, Dixieline Lumber & Home Centers, and Hirsch Pipe & Supply.
Suchit Bachalli, CEO of Unilog, says they will continue to evolve their products and services for their customers. “Our mission is to elevate independent wholesale distributors and specialty hardgoods retailers that have a ‘pro’ component to their business,” asserts Bachalli. “Especially now, as the B2B marketplace is forced to change how they interact with customers, the need for a high-performing digital branch is greater than ever.”
To learn more about Unilog’s B2B eCommerce platform, visit www.unilogcorp.com.
