Wix.com recently teamed up with Marvel Studios’ “Captain Marvel” to ensure maximum impact for the launch of Wix Turbo, a platform-wide performance boost across all Wix websites. The collaboration features Marvel’s first female Super Hero lead. Captain Marvel, one of the universe's most powerful heroes, represents the strength, speed, endurance and stamina required to go Higher, Further and Faster.
"Wix is faster than ever before and we wanted that message to resonate around the world," said Omer Shai, CMO at Wix. "Who better than Captain Marvel to represent what we have achieved with Wix Turbo. This campaign captures the speed, strength and power that we infuse into our brand and our product. In our eyes, our customers are the real heroes and it is always our goal to give them the power and speed to succeed."
Wix Turbo is a collection of product enhancements that will change the way Wix websites perform and increase how quickly they load. This was achieved by developing proprietary technology which optimizes browser rendering time without compromising functionality or user experience.
Wix is leading the way with a cloud-based website development platform for over 147 million registered users worldwide. The Wix website builder was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, artists, and individuals to take their businesses, brands and workflow online.
Wix recently announced its Q4 financial results with total revenues surging 39% year over year to $164.2 million, surpassing the Zacks Consensus Estimate of $162 million. Collections during the reported quarter came in at $176 million, up 33% year over year, attributable to expansion of new products and enhancement of existing products. Non-GAAP gross profit advanced 30.3% from the year-ago quarter to $131 million. Nonetheless, non-GAAP gross margin contracted 500 basis points (bps) to 80%.